The e-Activity Monitor
   
  amr interactive's e-Activity series of reports provide valuable insights into the online economy.

Our approach acknowledges that to understand the online economy information from multiple sources must be integrated. We involve consumers, business managers, technology managers, equipment manufacturers, access providers and audiences. It is also important to consider those consumers and businesses that are not yet online - this enables us to anticipate how the online economy will evolve. Using all of this information as a foundation, e-Activity draws implications and insights that are communicated clearly and concisely. The program includes two streams: B2B and B2C. Each stream provides subscribers with four quarterly reports, and monthly updates. Subscription includes access to amrinteractive analysts who can help you to understand your specific market context, provide further commentary on the reports, and disseminate the knowledge through presentations or workshops within your organisation.
   
  The e-Activity B2C landscape report
   
  Includes a discussion of competitive developments, changes in distribution structures, branding strategies, and emerging technologies. The report also provides analysis of consumer attitudes toward the internet, and transaction behaviour within specific vertical markets such as banking, online broking, insurance, travel, telecommunications, office products, software, books, music, and online retailing. This research is based on over 10,000 primary surveys annually, executive interviews and extensive desk research.
   
  The e-Activity B2B landscape report
   
  is the most comprehensive overview of online business procurement in Australia. This report covers forecasts for 11 product and service categories, insights into developments in B2B e-markets (both horizontal and vertical), competitive analysis of the major suppliers and discussion of the major issues for marketers. Research is based on over 4000 interviews with influential decision makers annually, extensive desk research, executive discussions and expert knowledge.
   
  The categories covered in the report cover:
   
 
  • Office supplies
  • Computer hardware
  • Computer software
  • Business travel Mail and Freight
  • Web development, hosting and maintenance
  • Telecommunications and data
  • Banking and finance
  • Employment and recruitment
  • Promotions and advertising
  • Supplies of input materials or goods that are on-sold
   
  Asia Report
   
  The e-Activity research extends to North Asia. We have released B2C Landscape reports on each of Mainland China, Taiwan and Hong Kong. The Asia research utilises a common methodology, facilitating cross-country comparisons. And our specialist Asia analyst is available for further interpretation of the strategic environment.
   
  Additional Reports
   
  Vertical market reports in the financial services, travel and retail sectors will be released during 2001. These resources, and our commitment to producing superior insights into the online economy, enable us to assist decision-makers facing difficult strategic choices.