Web Site Evaluation
   
  Developing a website is a major investment in time and resources for any organisation. Enthusiastic designers can hijack the process and the consumer voice may be lost. Mistakes cost time, money and can translate into loss of market share and forgone opportunity.
   
  amr interactive has identified three basic stages in the website "life cycle" and has developed a range of site evaluation methodologies designed to provide consumer input at each of these stages.
   
 
Creation: when the core idea and site structure is developed
   
Launch: when the site is first placed online
   
Operation: the ongoing life of the site online which feeds into 're'-creation
   
  To address the business and consumer issues at each of these stages, amr interactive has developed three proprietary approaches:
   
 
Site Developer: enables you to evaluate the website before it goes live
   
Site Assessor: helps you check that the site meets your objectives once it is online
   
Site Monitor: provides ongoing site measurement ensuring that the site executes well against key performance indicators (KPI's).