| amr interactive offers qualitative research (both group discussions and in depth interviews) online and offline. amr interactive has in-house qualitative facilities for group discussions and a dedicated 'cyber room' with hands on internet access to facilitate web site evaluation with full client viewing amenities.
We apply a creative solutions-oriented approach to the design and execution of our qualitative research making use of a range of advanced projective and enabling techniques to elicit meaningful insights for our clients. Our qualitative researchers understand the influence of group dynamics on the data itself, the significance of body language in the interaction and the sensitive application of different techniques.
The techniques we employ vary according to the requirements of the project and the particular dynamic of the group in question and might include… |
