Quantitative Research       amr interactive offers a full range of quantitative methodologies including:       Customer Satisfaction   Using a range of face-to-face, telephone or online techniques amrinteractive has a strong history of providing clients with insights into what drives customer satisfaction and loyalty. This information can be directly applied to all stages of the business cycle from product features and quality through to access to service.       Employee Satisfaction   amr interactive provides a full range of services for conducting employee satisfaction surveys, from helping clients to clarify objectives and information needs, to conducting employee workshops to fully understand the benefits that can be derived from survey results. While our primary focus is on employee opinion surveys, we also conduct other employee-based research such as internal customer satisfaction surveys. Effective utilisation of human resources, at all levels, no doubt impacts directly on the success of an organisation. Employee satisfaction research is a powerful way to begin to understand and tap this human resource potential. Making use of this research resource our clients have been able to improve operating efficiencies throughout their operations. Very often this work is repeated over time to provide continuous improvement. In this way the initial research can be used as a benchmark tool and subsequent research allows for problem solving and increased satisfaction levels within the client organisation.       Corporate Image   The work of Charles Fombrun and the Reputation Institute in understanding reputation management and what is needed to build a solid corporate image is the theoretical model used by amrinteractive in the area of corporate image. amrinteractive is partnered with the Reputation Institute as part of a global network of academic institutions and leading edge practitioners interested in advancing knowledge about corporate reputations. The Institute's mission and core purpose is to build thought leadership about corporate reputations, their management, measurement and valuation. As part of this group amrinteractive uses a range of techniques from telephone to web based surveys to collect information vital to understanding reputation management and corporate image. The approach weights the likely importance of different sponsorship, promotional and other communication and marketing activities.       Working together with Graeme Dowling, Professor of Marketing at the Australian Graduate School of Management we are able to assist companies and government agencies to fully examine the impacts of policies, products and procedures on their image and uncover ways to improve. As Professor Dowling's recent work establishes, a company's reputation is a valuable asset, impacting on its equity, brand management, customer relationships, employees and shareholders.